Sureflix and Gay.com Announce Strategic Alliance
Will Launch New Privately-Labeled Gay Cinema
September 27, 2005, Toronto – Working to provide adult consumers with the world’s best gay adult digital content whenever and wherever they desire, Sureflix today announced a strategic alliance with Gay.com to deliver a privately-labeled video-on-demand (VOD) website.
When it launches in the fourth quarter of 2005, the new cinema, MenAfterDark.tv, will be a paid service that will be available exclusively to adult users of Gay.com. Based on the Sureflix pay-per-play model, the new cinema site will feature scene and movie rentals from the world’s top gay production studios, including Falcon, Blue Blake, Kristen Bjorn, MSR, Studio 2000 and hundreds more.
“Gay.com’s goal is to bring the most compelling entertainment content and experiences to our customers,” said Spencer Moore, Director, Corporate Communications at PlanetOut Inc, parent of Gay.com. “In this space, we explored a range of alternatives and concluded that Sureflix delivered the best service by far. By working with Sureflix, we have the opportunity to ensure that our paying adult members can access the world’s best adult digital entertainment offering.”
“Sureflix’s goal is to develop strategic partnerships with other leading brands that share our vision of delivering the highest quality customer experience possible,” says Eric Johnson, President, Sureflix Digital Distribution. "I am delighted that Gay.com has selected our company to develop this project. It is a vote of both confidence and trust.”
As part of the alliance, the two companies will undertake a joint promotional campaign to promote the new VOD site.
For more information, please contact:
Tel: 416 703-8186
Sureflix Digital Distribution Inc., owners and operators of Maleflixxx and its global network of sites, is the world's leading supplier of gay adult programming. Sureflix operates the world's largest network of gay pay-per-view VOD Websites, including its flagship site, www.maleflixxx.tv
, as well as the gay erotic television channel in Canada, Maleflixxx Television.
Sureflix represents most of the top gay production studios in the various worldwide television broadcast markets (cable, satellite), as well as the various Internet VOD markets. The organization’s claim to fame is not only its in-depth knowledge of gay adult programming, but also its VOD technology and gay marketing expertise, which is second to none.
Please take a moment to visit our flagship site: www.maleflixxx.tv
PlanetOut Inc. (Nasdaq: LGBT) is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves the worldwide LGBT audience through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, Kleptomaniac.com and OUT&ABOUT Travel.
PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com consistently ranks in the top five, among all Web sites measured, for average time spent at home online per visitor in the U.S., according to Nielsen//NetRatings' Loyalty Stickiness Report.
For more information, please visit www.planetoutinc.com